Top 5 Apparel Apps in Portugal Q1 2022: Performance Overview

The first quarter of 2022 saw notable performances from leading apparel apps in Portugal. Here’s a closer look at the trends observed for the top 5 apps on a unified platform, as reported by Sensor Tower.

SHEIN - Shopping Online experienced a consistent increase in weekly downloads, starting at around 9.4K in late December and peaking at 19.5K in early March. Weekly active users also showed growth, climbing from approximately 350K at the beginning of the quarter to over 426K by the end of March.

ABOUT YOU Online Fashion Shop saw varied weekly downloads, starting strong with 15K at the end of December and reaching a high of 32.7K by the end of January before stabilizing around 12K in March. Active users increased from roughly 85K to around 96K throughout the quarter.

ZARA had fluctuating weekly downloads, beginning at 7.6K in late December and decreasing to around 3.8K by late March. Active users remained relatively steady, starting at about 67.7K and ending slightly higher at 62.5K.

Nike: Shoes, Apparel, Stories showed stable download patterns, with figures hovering around 4K per week and a slight peak to 6K at the end of March. Active users were consistent, maintaining around 70K to 75K throughout the quarter.

JD Sports had modest weekly downloads, starting at 6.8K in late December and ending at approximately 4.3K by late March. Active users displayed a slight increase from about 24K to 21.4K over the same period.

For more detailed insights and data, visit Sensor Tower.