AI Insights · Timothy · April 2022
Top 5 Apparel Apps on Unified Platform in Peru - Q1 2022
Discover the performance trends of the top 5 apparel apps in Peru during Q1 2022. The data highlights weekly downloads, revenue, and active users, showcasing the market dynamics.
The first quarter of 2022 saw interesting trends in the performance of the top 5 apparel apps in Peru on a unified platform. Below is a detailed breakdown of each app's weekly downloads and active user trends.
adidas: Shop Shoes & Clothing had a notable presence with weekly downloads fluctuating between 9K and 16K. The app started strong with 16K downloads in the last week of December, but saw a dip to 9.2K in mid-January, before stabilizing around 9K to 12K for the rest of the quarter. Active users showed a slight decline from 150K to around 137K by the end of March.
Platanitos exhibited consistent weekly download numbers, hovering around 7K to 8K. Downloads peaked at 8.9K in the second week of January. Active users increased from 11K at the end of December to around 15K by the end of March, indicating steady user engagement.
SHEIN - Shopping Online saw weekly downloads ranging from 6K to 8.9K. Downloads peaked at 8.9K in the last week of March. Active users remained relatively stable, fluctuating between 115K and 130K, showing a loyal user base.
ZARA had more modest download numbers, starting at 2.8K in the last week of December and dipping to around 1.3K in February, before slightly increasing to 1.6K by the end of March. Active users remained steady around 11K to 12K throughout the quarter.
ZAFUL - My Fashion Story experienced lower download numbers, starting at 1.7K in December and fluctuating between 900 and 1.9K through the quarter. Active users also showed a decline from 6.4K at the end of December to around 5.3K by the end of March.
This data, sourced from Sensor Tower, offers valuable insights into the performance of these top apparel apps in Peru. For more detailed analytics and trends, visit Sensor Tower.
