Top 5 Apparel Apps in Oceania: Q1 2022 Performance

In the first quarter of 2022, the top 5 apparel apps in Oceania showcased varied performance trends in terms of weekly downloads and active users. Here’s a closer look at their metrics:

SHEIN - Shopping Online saw a consistent rise in weekly downloads throughout Q1 2022. Starting at around 29K downloads in late December 2021, the app experienced a peak of approximately 42.5K downloads in the final week of March. On the active user front, the app maintained a steady growth, increasing from around 493K to nearly 635K active users over the quarter.

Nike: Shoes, Apparel, Stories showed fluctuating weekly downloads, starting the quarter with roughly 10.9K and ending with approximately 9.9K downloads. The active user count remained relatively stable, starting at about 78.6K and ending slightly higher at around 78.7K.

Culture Kings Australia experienced a downward trend in weekly downloads, beginning at around 14K downloads and seeing the lowest point at roughly 5.3K in late February. However, there was a slight recovery towards the end of the quarter, reaching around 5.9K downloads. Active users remained fairly constant, fluctuating between 36K and 38K.

JD Sports had a mixed performance in weekly downloads, starting at about 9.3K and ending at around 6.7K. The active user trend showed slight fluctuations, beginning the quarter with approximately 32.5K and ending at around 28.4K.

Cotton On showed a gradual increase in weekly downloads, starting at around 8.9K and reaching approximately 5.6K by the end of March. The active user count remained relatively stable, fluctuating around 42K to 43K throughout the quarter.

These insights are based on Sensor Tower data, which provides a deeper understanding of app performance trends in various regions. For more detailed analytics, visit Sensor Tower.