Top 5 Apparel Apps Performance in Mexico Q1 2022

During the first quarter of 2022, the top 5 apparel apps in Mexico showcased varying performance metrics in terms of downloads and active users. Below is a detailed analysis based on Sensor Tower data.

SHEIN - Shopping Online experienced a significant increase in weekly downloads, starting from 192.7K at the end of December and reaching a peak of 390.5K in early March. Active users also saw a steady rise, starting from 3.75M and peaking at approximately 4.47M by the end of February.

Nike: Shoes, Apparel, Stories showed a mixed trend in weekly downloads, with a high of 168K in the first week of January and a low of 92K in late January. Active users, however, displayed a consistent upward trajectory, increasing from 404.3K to 481.7K by the end of March.

adidas: Shop Shoes & Clothing saw relatively stable download numbers, ranging from 25.9K to 34.4K throughout the quarter. Active users fluctuated slightly, starting at 223.3K and ending the quarter at around 194.6K.

Cuidado Con el Perro maintained consistent weekly downloads, averaging around 23K to 29.5K. Active users showed a slight decline, starting at 72.7K in late December and ending at 59.3K by the end of March.

H&M - we love fashion experienced a gradual decline in weekly downloads, beginning at 35.1K and tapering off to around 19.4K by the end of March. Active users also saw a decrease from 394.3K to 345.1K over the same period.

For more detailed insights and data on app performance, visit Sensor Tower.