AI Insights · Timothy · April 2022
Top 5 Apparel Apps in Madagascar: Q1 2022 Performance
Discover the performance trends of the top 5 apparel apps in Madagascar during Q1 2022, based on data from Sensor Tower.
In the first quarter of 2022, the top apparel apps in Madagascar showed varied performance trends in terms of downloads and active users. Here, we delve into the weekly metrics for the top 5 apps: SHEIN-Shopping Online, Zara, Myntra - Fashion Shopping App, AfroMode: outfits inspiration, and HEAT MVMNT - The Sneaker App.
SHEIN-Shopping Online had a notable increase in weekly downloads, starting from 47 in the last week of December 2021 and peaking at 230 at the end of January 2022. The app maintained a steady download rate, with a slight dip in March, ending at 142 downloads. Active users also saw a positive trend, beginning at 753 and reaching a high of 1049 by the end of March.
Zara experienced a fluctuating pattern in weekly downloads, starting strong with 228 in the last week of December 2021 but dropping to just 13 by the end of March 2022. Active users followed a similar trend, beginning at 1075 and gradually decreasing to 653 by the end of the quarter.
Myntra - Fashion Shopping App had modest download numbers, starting at 12 in the last week of December 2021 and slightly increasing to 11 by the end of March 2022. Active users showed a steady performance, beginning at 247 and ending at 233, with minor fluctuations throughout the quarter.
AfroMode: outfits inspiration saw a varied download trend, with a peak of 40 downloads in the week of February 21, 2022. However, downloads declined to zero by mid-March.
HEAT MVMNT - The Sneaker App had a low download rate, starting at 38 in the last week of December 2021 and dwindling to zero by early March 2022. Active users also decreased from 45 at the start of the quarter to just 10 by the end.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.
