AI Insights · Timothy · April 2022
Top 5 Apparel Apps Performance in Latin America - Q1 2022
Discover the performance trends of the top 5 apparel apps in Latin America during Q1 2022, including download and active user statistics.
In the first quarter of 2022, the top 5 apparel applications in Latin America displayed notable performance trends across unified platforms, combining both iOS and Android data. Here’s a detailed look at their weekly downloads and active user metrics, based on Sensor Tower data.
SHEIN - Shopping Online experienced significant growth in weekly downloads, starting from approximately 735K and peaking at around 1.4M in the last week of March. The app's weekly active users also saw a consistent increase, starting from 13M and climbing to over 17M by the end of the quarter.
Lojas Renner - Comprar Roupas showed a steady trend in downloads, with a peak of 146K in early March. Active user numbers fluctuated slightly but generally maintained a range between 1.8M and 2.2M throughout the quarter.
Nike: Shoes, Apparel, Stories saw varying download numbers, starting at 145K and experiencing a low of around 92K in late January, before stabilizing around 115K towards the end of March. The app's active users increased from approximately 404K to nearly 480K over the same period.
adidas: Shop Shoes & Clothing maintained a consistent download rate, with numbers ranging from 76K to 108K. Active user counts showed a steady presence around the 900K mark, peaking at 945K in early January.
C&A: Moda Masculina e Feminina experienced fluctuations in weekly downloads, peaking at 111K in early February and dropping to around 60K by the end of March. Active users started at 380K, reaching a peak of 468K in early January, before stabilizing around 426K by the end of the quarter.
These insights reflect the dynamic nature of the apparel app market in Latin America. For more detailed information and further analysis, visit Sensor Tower.
