Top 5 Apparel Apps on Unified Platform in Kenya in Q1 2022

The first quarter of 2022 saw varying trends for the top 5 apparel applications in Kenya on a unified platform, encompassing both iOS and Android data. Below, we delve into the weekly downloads, active users, and revenue performance of these leading apps.

SHEIN - Shopping Online experienced a notable increase in weekly downloads, starting at 1.6K at the end of December 2021 and peaking at approximately 4K by the last week of March 2022. Weekly active users also saw a consistent upward trend, growing from 14.7K to around 19.6K over the quarter.

Fashion Nova - Online Shopping had a significant rise in weekly downloads, beginning with 430 and reaching a high of about 2K by the end of March 2022. The app's weekly active users followed a similar pattern, increasing from 3.5K to approximately 6.6K during the same period.

Namshi - We Move Fashion saw a steady increase in weekly downloads, starting from 500 in late December 2021 and reaching around 2K by the end of March 2022. Weekly active users also demonstrated growth, rising from 696 to roughly 2.2K over the quarter.

Bellewholesale showed a sharp rise in weekly downloads, beginning with 102 and peaking at about 2K by the end of March 2022. Weekly active users mirrored this growth, increasing from 242 to approximately 1.6K during the same period.

Newchic-Fashion Shopping exhibited an upward trend in weekly downloads, starting at 189 and reaching around 1.7K by the last week of March 2022. The weekly active users also grew steadily, from 613 to roughly 2.5K over the quarter.

These insights, sourced from Sensor Tower, illustrate the dynamic landscape of apparel applications in Kenya. For more detailed analytics and insights, visit Sensor Tower.