Top 5 Apparel Apps Performance in Israel for Q1 2022

In Q1 2022, the performance of the top 5 apparel apps in Israel, combining data from both iOS and Android platforms, showcased diverse trends in weekly downloads and active user metrics.

SHEIN - Shopping Online saw a consistent trend in weekly downloads, starting at approximately 16.9K and steadily rising to around 18.5K by the end of March. The app's weekly active users fluctuated, peaking at about 231K in the final week of the quarter.

adidas: Shop Shoes & Clothing experienced a significant spike in downloads during mid-January, reaching 8.5K, before stabilizing to around 2.2K-3K towards the end of the quarter. Active users also showed a peak in mid-January at 11.4K, followed by a decline and then slight recovery to 8.4K by the end of March.

ASOS - Discover Fashion Online maintained a relatively stable download rate, ranging between 2.6K and 4.1K throughout the quarter. The app's weekly active users hovered around 60K, with minor fluctuations, ending the quarter at approximately 60.4K.

Nike: Shoes, Apparel, Stories had moderate download numbers, peaking at 3.3K in early January and then stabilizing around 2.4K-3.1K. Active users showed a slight downward trend, starting at 7.6K and decreasing to around 6.4K by the end of March.

Finally, ZARA displayed a stable download pattern, ranging from 2.2K to 4K. The app's active user count fluctuated slightly, beginning at 37K and ending the quarter close to 31.6K.

These insights are based on data from Sensor Tower, where more detailed analytics and trends can be found.