Top 5 Apparel Apps Performance in Ireland - Q1 2022

In the first quarter of 2022, the top 5 apparel apps in Ireland—SHEIN - Shopping Online, JD Sports, ASOS - Discover Fashion Online, Nike: Shoes, Apparel, Stories, and ZARA—displayed varied trends in weekly downloads and active users. Let's dive into the detailed performance metrics of these leading applications.

SHEIN - Shopping Online saw a consistent rise in weekly downloads, starting with 4.8K at the beginning of January and peaking at 10.8K in the week of March 21. The app's weekly active users also demonstrated steady growth, increasing from around 164K to nearly 198K by the end of March.

JD Sports experienced a more fluctuating download trend, beginning with 5.5K downloads in late December, dropping to 2.9K in late January, and then rising again to 3.7K by the end of March. Its weekly active users showed a slight decline, starting at 26.8K and ending at approximately 23.9K.

ASOS - Discover Fashion Online had a variable download pattern, with downloads beginning at 3.5K in late December, dipping to 1.8K in mid-January, and reaching a high of 3.4K in mid-March. The app's weekly active users saw a decrease from 26.8K to around 25.2K over the quarter.

Nike: Shoes, Apparel, Stories started the quarter with 3.7K downloads, which then decreased to around 1.5K at the end of February before climbing to 2.7K by the end of March. The app's active users increased from 36.2K to a peak of 41.3K in the last week of March.

ZARA showed a relatively stable download trend, starting at 2.8K in late December and ending at 1.8K in late March. Its weekly active users experienced a drop from 32K in late December to around 28.7K by the end of March.

For more detailed insights and data, visit Sensor Tower.