AI Insights · Timothy · April 2022
Top 5 Apparel Apps in Finland Q1 2022 Performance
A look at the performance of the top 5 apparel apps on a unified platform in Finland during Q1 2022, including trends in downloads, active users, and revenues.
In the first quarter of 2022, the top 5 apparel apps in Finland showed varied performance trends in terms of downloads, active users, and revenues. The data, sourced from Sensor Tower, provides insights into user engagement with these apps.
Zalando – online fashion store saw a steady increase in weekly downloads, peaking at around 3.3K in early February. However, there was a notable dip to approximately 2.3K in the week of February 21, before recovering to around 2.7K by the end of March. The app's weekly active users fluctuated but generally trended upwards, starting from about 95K at the beginning of January and reaching nearly 98K by the end of March.
SHEIN-Shopping Online experienced significant growth in weekly downloads, starting from approximately 1.3K at the end of December and rising to around 3.6K by late March. The app's weekly active users also showed an upward trend, increasing from about 58K at the end of December to approximately 63K by the end of March.
ABOUT YOU Online Fashion Shop had a notable increase in weekly downloads throughout the quarter. Downloads peaked at around 3.5K in the final week of March, up from approximately 1.6K at the end of December. The app's weekly active users also rose, starting from about 18K in late December and reaching over 21K by the end of March.
H&M - we love fashion showed a mixed trend in weekly downloads. The app began the year with about 2.3K downloads per week but saw fluctuations, dipping to around 1.4K in mid-February before rebounding to approximately 2.9K by the end of March. Weekly active users saw a slight decline from around 92K at the end of December to about 82K by the end of March.
Lindex experienced varied weekly downloads, starting from about 600 at the end of December and peaking at roughly 2.1K in mid-March. Weekly active users showed a positive trend, increasing from around 1.8K at the end of December to nearly 3.8K by the end of March.
For more detailed insights and data, visit Sensor Tower.
