Top 5 Apparel Apps in Spain - Q1 2022 Performance

In Q1 2022, the top 5 apparel apps in Spain showed diverse performance trends in terms of downloads and active users. Here’s an overview based on data from Sensor Tower.

SHEIN - Shopping Online experienced a notable increase in weekly downloads, starting at around 46.7K in late December 2021 and peaking at approximately 108.4K by the end of March 2022. The app also maintained a strong presence with weekly active users ranging from 1.6M to over 2M, with the highest activity observed in the last week of March.

Zalando – Online fashion showed steady weekly download figures, fluctuating between 30K and 54K throughout the quarter. Weekly active users for Zalando started at around 477K and saw an increase, peaking at approximately 613K in the first week of January before stabilizing around the 500K mark towards the end of March.

ZARA saw a significant spike in weekly downloads at the beginning of January, reaching about 71.7K, but then experienced a decline, stabilizing around 15K to 18K downloads per week by the end of March. The app's weekly active users followed a similar trend, starting at 323K in late December and peaking at 517K in the first week of January, before leveling off to about 288K by the end of the quarter.

Nike: Shoes, Apparel, Stories had weekly downloads ranging from 17K to 31.8K, with a noticeable peak in the first week of January. The app’s weekly active users showed a consistent pattern, starting at around 156K and ending the quarter at approximately 202K, with minor fluctuations throughout the period.

Finally, BERSHKA saw its weekly downloads start at 19.9K in late December and drop to around 10.6K by the end of March. Weekly active users for BERSHKA began at 213K, peaking at 316K in early January, and then stabilized around 208K towards the quarter’s end.

For more detailed insights and data, visit Sensor Tower.