AI Insights · Timothy · April 2022
Top 5 Apparel Apps Performance in Estonia Q1 2022
A look at the performance of the top 5 apparel apps in Estonia for Q1 2022, featuring download trends and active user insights.
In the first quarter of 2022, the top 5 apparel apps in Estonia demonstrated varied performance in terms of weekly downloads and active user trends. Here’s a closer look at how each app fared, based on data from Sensor Tower.
SHEIN - Shopping Online saw a consistent pattern in weekly downloads, starting at 554 in late December and fluctuating around the 700 mark for most of the quarter. Notably, downloads peaked at 1.4K in the week of March 21, before settling at 937 by the end of March.
ABOUT YOU Online Fashion Shop experienced a steady rise in downloads throughout the quarter. Beginning at 750 downloads in late December, the app saw a significant increase, reaching 1.2K downloads in the final week of March. Weekly downloads consistently grew, particularly in the latter half of the quarter.
Zalando – Online fashion started the quarter with 331 downloads, which then climbed to 806 in the first week of January. Although there were some fluctuations, the app maintained a relatively stable download rate, peaking at 930 in the last week of March.
BestSecret showed a downward trend in downloads from late December, starting at 562 and dropping to 299 by early March. However, there was a slight recovery towards the end of the quarter, with downloads reaching 403 in the final week.
Lyst: Shop Fashion Brands had a varied performance in weekly downloads. Beginning the quarter with 280 downloads, the app saw a notable spike to 739 in the week of February 21. Despite some fluctuations, downloads remained relatively stable, closing the quarter at 395.
For more detailed insights and data, visit Sensor Tower.
