Top 5 Apparel Apps in Algeria: Q1 2022 Performance

In the first quarter of 2022, the top 5 apparel applications in Algeria showcased varying trends in downloads and active users on a unified platform. Below is a detailed performance analysis based on data from Sensor Tower.

SHEIN - Shopping Online saw a consistent increase in weekly downloads, starting from 1.6K at the end of December and peaking at around 3.8K in mid-March. The app also maintained a strong user base with weekly active users rising from 32.9K to approximately 39.1K by the end of February and stabilizing around 37.1K towards the end of March.

ZARA experienced fluctuating download numbers, beginning at 1.1K in late December and reaching a peak of 3.1K in early January. Active users for ZARA saw a steady pattern, starting at 12.6K and reaching up to 16.5K in early January before gradually settling around 13.8K by the end of the quarter.

Modanisa: Online Fashion Shop demonstrated a significant spike in downloads at the end of January, reaching 4.6K mid-February before declining to around 320 by the end of March. The active user count mirrored this trend, starting at 9.7K, peaking at 11.9K in mid-February, and then dropping to approximately 6K by the end of the quarter.

BERSHKA had a modest but steady performance in downloads, beginning at 480 in late December and slightly increasing to 680 by mid-March. Active users showed a gradual increase from 1.7K to about 2K over the same period.

PULL&BEAR maintained a stable download rate, starting at 298 in late December and climbing to 685 by mid-March. The active user base also saw growth from 937 to around 1.3K in the same timeframe.

For more detailed insights and further data, visit Sensor Tower.