Top 5 Apparel Apps in Denmark Q1 2022: Unified Platform Performance

The first quarter of 2022 saw interesting trends in the performance of the top 5 apparel apps on a unified platform in Denmark. Here’s a detailed look at their weekly downloads, active users, and revenue.

Zalando – Online fashion From the start of January to the end of March, weekly downloads for Zalando fluctuated, with a high of 4.6K in late December, dipping to 3.4K by mid-February, and stabilizing around 3.8K by the end of March. Active users started strong at 169K, peaked at 188K in mid-January, and maintained a steady count around 172K towards the end of the quarter.

SHEIN - Shopping Online SHEIN experienced a notable increase in weekly downloads, starting at 2.7K in late December and climbing to over 5.2K by the end of March. Active users showed a consistent upward trend, starting at 75K and reaching nearly 79K by the end of the quarter.

H&M - we love fashion H&M saw a steady performance in weekly downloads, starting at around 2.9K in late December, with a peak of 4.7K in mid-February, and closing the quarter at 3.9K. Active users maintained a consistent range from 118K, peaking at 126K in early January, and ending the quarter at approximately 106K.

ABOUT YOU Online Fashion Shop ABOUT YOU experienced a varied download pattern, starting at 1.8K in late December, peaking at 2.9K at the end of March. Active users showed a gradual increase from 18.8K to 20.8K by mid-March, with a slight dip to 20.4K by the end of the quarter.

ONLY STORES ONLY STORES had a dynamic quarter in terms of weekly downloads, starting at 1.8K, peaking at 2.4K in mid-January, and ending with a significant rise to 3.7K in late March. Active users remained relatively stable, starting at 16K and ending at 18.8K by the end of the quarter.

These insights, sourced from Sensor Tower, provide a comprehensive view of the performance of these top 5 apparel apps in Denmark. For more detailed analytics and trends, visit Sensor Tower.