AI Insights · Timothy · April 2022
Top 5 Apparel Apps in Germany: Q1 2022 Performance Review
A detailed analysis of the performance of the top 5 apparel applications on a unified platform in Germany during Q1 2022.
Throughout the first quarter of 2022, the top 5 apparel apps in Germany showed varying trends in downloads and active users. Here’s a detailed look at their performance, based on data from Sensor Tower.
Zalando – Online fashion maintained a consistent weekly download rate, ranging from around 48K to 57K. The highest downloads were recorded in the week of January 3, reaching approximately 55K. Active users fluctuated slightly, starting the quarter at 930K and ending at 936K.
SHEIN - Shopping Online saw a steady increase in weekly downloads, peaking at roughly 57K in the last week of March. Active users also showed a positive trend, growing from 881K at the start of January to around 1.03M by the end of March.
Takko Friends experienced significant growth in both downloads and active users. Weekly downloads surged from around 5K at the beginning of January to nearly 135K in the final week of March. Similarly, active users increased from 19.5K to a remarkable 280K within the same period.
H&M - we love fashion had relatively stable download numbers, ranging from approximately 31K to 47K. Active users saw minor fluctuations but remained above 685K throughout the quarter, ending at 728K in the last week of March.
ABOUT YOU Online Fashion Shop also showed consistent performance in downloads, with weekly numbers hovering between 23K and 28K. Active users exhibited slight variations, starting at 278K and finishing the quarter at around 277K.
These insights highlight the dynamic nature of the apparel app market in Germany. For more detailed analytics and trends, visit Sensor Tower.
