AI Insights · Timothy · April 2022
Top 5 Apparel Apps Performance in Chile Q1 2022
In Q1 2022, the top 5 apparel apps in Chile showed varied trends in downloads and active users. Here is a breakdown of their performance.
The first quarter of 2022 saw diverse trends for the top 5 apparel apps in Chile on a unified platform, combining data from both iOS and Android. The data, sourced from Sensor Tower, reveals insights into weekly downloads and active user metrics.
SHEIN - Shopping Online, from ROADGET BUSINESS PTE. LTD., experienced fluctuating weekly downloads, peaking at around 105K in the first week of January before stabilizing between 50K and 80K through the quarter. The app maintained a strong active user base, beginning the quarter with approximately 1.2M users and steadily increasing to 1.6M by the end of March.
adidas: Shop Shoes & Clothing demonstrated steady downloads, starting at about 4.5K and rising to 6.7K by the end of March. Active user numbers showed a consistent pattern, starting at around 70K and peaking at 80K in the final week of the quarter.
ZARA, published by Industria de Diseno Textil, S.A., had a relatively stable download rate, ranging between 3.8K and 6.2K weekly. Active users fluctuated slightly, starting the quarter at 40K and ending at approximately 35K.
FARFETCH - Shop Luxury Fashion saw a notable increase in weekly downloads, peaking at 5.3K in early March and maintaining around 3K towards the end of the quarter. Active users grew from around 5.9K at the start of the quarter to just over 8.3K in early March, before stabilizing at approximately 6.7K by the end of the quarter.
Fashion Nova - Online Shopping had consistent weekly downloads, ranging from 1.5K to 2.2K. Active user numbers showed stability as well, starting at 8.3K and fluctuating slightly throughout the quarter to end at around 8.1K.
For more detailed insights and data trends, visit Sensor Tower.