Top 5 Apparel Apps Performance in Switzerland Q1 2022

During the first quarter of 2022, the top 5 apparel applications in Switzerland showed varied performance in terms of weekly downloads and active users. Here is a detailed look at their trends:

Zalando – Online fashion had consistent weekly downloads, starting the quarter at approximately 6.3K and peaking at around 7.2K by the end of January. Throughout the quarter, downloads remained relatively stable, averaging around 6.5K to 7K. In terms of weekly active users, the app experienced a slight decline from 172K at the beginning of January to 157K by mid-February, before recovering to around 174K by the end of March.

SHEIN - Shopping Online saw a steady increase in weekly downloads, starting at 4.4K in late December and reaching approximately 7.1K by the end of March. Weekly active users also demonstrated a positive trend, beginning at 99K at the start of January and rising to nearly 121K by the end of the quarter.

H&M - we love fashion had fluctuating weekly downloads, with a notable peak of 5.3K in late February. The app's weekly active users showed a slight decline from 146K in early January to 132K by the end of March, with some fluctuations in between.

ABOUT YOU Online Fashion Shop displayed a gradual increase in weekly downloads, starting at 2.3K in late December and rising to approximately 3.8K by the end of March. The weekly active users for the app remained relatively stable, starting at 26K and reaching nearly 29K by the end of the quarter.

Ackermann – Wohnen & Lifestyle showed a varied trend in weekly downloads, beginning at 2.7K in late December, experiencing a dip to 1.7K in early January, and then recovering to approximately 2.8K by early March.

These insights are derived from Sensor Tower data. For more detailed analysis and trends, visit Sensor Tower.