AI Insights · Timothy · April 2022
Top 5 Apparel Apps in Bulgaria Q1 2022: Unified Platform Performance
Explore the performance of the top 5 apparel apps in Bulgaria during Q1 2022, with data on downloads, revenue, and active users from Sensor Tower.
In the first quarter of 2022, the top five apparel apps in Bulgaria showcased varied performance metrics. Below is an overview of their weekly downloads, active users, and revenue, revealing the trends for each app.
efootwear.eu online shoe store saw a significant rise in weekly downloads, peaking at approximately 15.4K in the week of January 31. However, downloads tapered off towards the end of the quarter, reaching around 4.9K by the end of March. Active user trends mirrored this pattern, with a high of 38K users in late January, followed by a decline to about 28.6K by the end of the quarter.
ABOUT YOU Online Fashion Shop maintained a steady rate of weekly downloads, ranging from 3.5K to 5K throughout Q1 2022. Active users fluctuated slightly but remained relatively stable, averaging around 116K by the end of March.
MODIVO - Moda i zakupy online experienced consistent weekly downloads, with numbers hovering between 2.6K and 4.2K. Active user numbers showed slight variability but stayed around the 10K mark, indicating a steady user base.
SHEIN - Shopping Online demonstrated a gradual increase in weekly downloads, peaking at about 3.5K in March. Active users also rose steadily, reaching a high of approximately 37.7K by the end of the quarter.
Lyst: Shop Fashion Brands showed a dramatic spike in weekly downloads, particularly in the week of February 21, with downloads hitting around 13.8K. This surge was reflected in the active user count, which jumped to approximately 12.1K during the same period before stabilizing around 4.9K towards the end of March.
For more detailed insights and data, visit Sensor Tower.
