AI Insights · Timothy · April 2022
Top 5 Apparel Apps in Belgium Q1 2022
An overview of the performance of the top 5 apparel apps in Belgium during Q1 2022, based on data from Sensor Tower.
In the first quarter of 2022, the top 5 apparel applications in Belgium showed varied performance trends in terms of downloads and active users. Below is a detailed look at their metrics.
SHEIN - Shopping Online saw a consistent increase in weekly downloads, starting at around 10K at the beginning of January and peaking at approximately 26.8K in mid-March. The app also experienced a growth in weekly active users, from 245K at the end of December to nearly 299K by the end of March.
Zalando – Online fashion had a steady download rate, fluctuating between 9.6K and 14.1K throughout the quarter. The app's weekly active users saw a slight decline initially but recovered towards the end of the quarter, ending at around 293K.
H&M - we love fashion experienced a fluctuating trend in weekly downloads, starting at 6.3K at the end of December and peaking at 9.3K in early January. The weekly active users showed a slight decline from 184K at the end of December to 162K by the end of March.
Nike: Shoes, Apparel, Stories maintained a relatively stable download rate, ranging from 4K to 6.3K throughout the quarter. The weekly active users also showed stability, fluctuating between 76K and 85K.
ABOUT YOU Online Fashion Shop had a steady download rate, with numbers ranging from 2.9K to 5.4K. The app's weekly active users remained consistent, hovering around the 39K to 43K range.
The data provided by Sensor Tower offers valuable insights into the performance of these top apparel apps in Belgium. For more in-depth analysis and insights, visit Sensor Tower.
