AI Insights · Timothy · April 2022
Top 5 Apparel Apps in Austria: Q1 2022 Performance
Discover the performance trends of the top 5 apparel apps in Austria during Q1 2022, including weekly downloads, revenue, and active users.
The first quarter of 2022 saw notable trends in the performance of the top 5 apparel apps in Austria, based on data from Sensor Tower. Here’s a detailed look at their weekly downloads, active users, and revenue.
Zalando – Online fashion experienced a steady increase in weekly downloads, starting from around 4.9K in late December 2021 and peaking at approximately 6.5K by the end of March 2022. The app’s active users also showed a positive trend, growing from around 104K to 115K over the same period.
SHEIN - Shopping Online demonstrated a consistent rise in weekly downloads, beginning with 3.7K and ending the quarter with 5.9K. This growth was mirrored in its active user base, which increased from approximately 81K to 97K.
H&M - we love fashion showed fluctuations in weekly downloads, ranging from 3.0K to 4.5K throughout the quarter. The active user count remained relatively stable, slightly fluctuating around the 92K mark.
BestSecret had a varying download trend, starting at 5.3K and dipping to around 2.8K before recovering to 2.9K by the end of March. The active users hovered around 24K to 28K during this period.
ABOUT YOU Online Fashion Shop saw its weekly downloads range from approximately 3.2K to 4.7K. The app’s active user base remained consistent, fluctuating between 33K and 37K.
These insights highlight the dynamic landscape of the apparel app market in Austria. For more detailed insights and data, visit Sensor Tower.
