Top 5 Apparel Apps on Unified Platform in Africa - Q1 2022

In the first quarter of 2022, the top 5 apparel applications on a unified platform in Africa demonstrated varied performance in terms of weekly downloads, active users, and revenue. Here’s a closer look at how each app fared:

SHEIN - Shopping Online saw a significant rise in weekly downloads, starting from 52.9K in late December 2021 and peaking at 164.4K in the week of March 14. The app also maintained a strong base of weekly active users, increasing from 745.9K to over 1M by mid-March, before slightly declining to 957.6K at the end of the quarter.

ZARA experienced relatively stable weekly downloads, fluctuating between 12.5K and 19.1K throughout the quarter. The app's weekly active users showed a slight decline overall, from 129.3K at the end of December to 127.8K by the end of March.

إتش أند إم: تسوق ملابس أونلاين had a notable peak in weekly downloads, reaching 31.9K in the week of February 28. Weekly active users also varied, starting at 79.4K and peaking at 111.9K at the end of February, before settling at 78.4K by the end of March.

Lyst: Shop Fashion Brands saw a substantial increase in weekly downloads mid-quarter, with a peak of 28.6K in the week of February 21. Active users mirrored this trend, rising from 20.9K at the start of the quarter to 47.8K in the same period, before stabilizing around 41.2K by the end of March.

Town Team had consistent weekly downloads, ranging from 6.8K to 13.5K. Weekly active users also remained steady, starting at 15.4K and ending the quarter at 15.7K.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.