AI Insights · Timothy · April 2022
Top 5 iOS Shopping Apps in South Africa: Q1 2022 Performance
Discover the performance trends of the top 5 shopping apps on iOS in South Africa during the first quarter of 2022, including download rates and active user statistics.
In the first quarter of 2022, the top 5 shopping apps on iOS in South Africa showed varied performance trends. Here’s a closer look at how each app fared in terms of downloads and active users.
SHEIN - Shopping Online had a notable increase in weekly downloads, starting with around 4.8K in late December and reaching approximately 11.1K by the end of March. Active users also saw a rise, beginning at 79.1K and peaking at about 113.6K in the week of March 21 before slightly dropping to 103.2K.
Takealot - Mobile Shopping App experienced a steady number of weekly downloads, ranging from 5.5K to 6.4K throughout the quarter. Active users remained relatively stable, starting at 87.6K and ending at 97.7K.
Checkers Sixty60 saw consistent weekly downloads, fluctuating between 3.6K and 4.7K. Active users displayed a steady increase, moving from 38.1K at the start of the quarter to 44.0K by the end of March.
Superbalist.com | Fashion App had weekly downloads varying between 2.5K and 3.6K. Active users remained quite steady, starting at 21.4K and ending at 21.8K.
Pick n Pay asap! showed growth in weekly downloads, starting at 2.6K and reaching around 3.1K by the end of March. Active users increased from 8.1K to approximately 8.9K over the same period.
Data for this analysis comes from Sensor Tower, where more detailed insights can be found. The performance metrics highlight the dynamic nature of user engagement and app popularity within the shopping category on iOS in South Africa.
