AI Insights · Timothy · April 2022
Top 5 Shopping Apps on iOS in the US: Q1 2022 Performance
Explore the performance of the top 5 shopping apps on iOS in the US during Q1 2022, based on Sensor Tower data. Key metrics include weekly downloads and active users.
Throughout Q1 2022, the top 5 shopping apps on iOS in the United States showcased varied performance metrics, reflecting user engagement and download trends. Here’s a closer look at how these apps fared:
Amazon Shopping maintained a high level of weekly downloads, starting at around 493K in late December and experiencing a slight dip to approximately 347K by mid-February. The app saw a resurgence towards the end of the quarter, peaking again at around 428K in early March. Active user trends showed a gradual decline from 39.6M at the beginning of the quarter to 35.5M by the end of March.
SHEIN - Shopping Online experienced a steady increase in weekly downloads. Starting with 252K downloads in late December, the app saw a consistent rise, reaching a peak of approximately 326K downloads by early March. Active users followed a similar upward trend, beginning at 7.1M and ending the quarter at over 10.1M.
Walmart: Shopping & Savings showed relatively stable weekly download figures, starting at about 279K and fluctuating slightly throughout the quarter, ending at approximately 228K. The app’s active user base started at around 4.1M and saw a minor decline to 3.5M by the end of March, with some fluctuations in between.
Nike: Shoes, Apparel, Stories had a notable increase in weekly downloads at the end of January, peaking at around 278K. However, downloads generally hovered around 170K to 210K for most of the quarter. Active users also showed an upward trend, increasing from 2M in late December to approximately 2.5M by the end of March.
Shop: All your favorite brands had a stable download rate throughout the quarter, starting at around 215K and ending at approximately 192K. The app’s active users saw a decline from about 3.35M at the start of the quarter to 2.85M by the end of March.
These insights, based on data from Sensor Tower, highlight the dynamic nature of user engagement and download trends in the shopping app category on iOS in the US. For more detailed analytics and insights, visit Sensor Tower.
