AI Insights · Timothy · April 2022
Top 5 Shopping Apps on iOS in Tunisia: Q1 2022
A look at the performance of the top 5 shopping apps on iOS in Tunisia during Q1 2022, highlighting trends in downloads and active users.
In the first quarter of 2022, the top 5 shopping apps on iOS in Tunisia demonstrated varied performance in terms of downloads and active users. Here’s a detailed look at each app's metrics.
Jumia Online Shopping from Africa Internet Group showed a consistent pattern in weekly downloads, starting at around 590 and peaking at 713 by the end of March. Weekly active users saw an overall increase, starting at approximately 8.8K and reaching around 9.6K by the end of the quarter.
SHEIN - Shopping Online, published by ROADGET BUSINESS PTE. LTD., experienced a steady climb in weekly downloads, beginning at 324 and rising to 472 by the last week of March. Weekly active users also rose consistently, starting from 3.6K and peaking at 4.3K towards the end of the quarter.
ZARA saw fluctuating weekly downloads, with numbers ranging from 197 to 502 throughout the quarter. Active users showed a slight increase, starting at 1.9K and reaching 2K by the end of March, despite some dips in between.
BERSHKA had its highest weekly downloads at 507 in the last week of January, with numbers generally decreasing to 162 by the end of March. Active users showed a significant increase from 578 at the start of the quarter to 1.1K by the end of January, stabilizing around 500-700 for the remainder of the quarter.
Finally, Lyst: Shop Fashion Brands saw its weekly downloads peak at 375 in early February, with a downward trend to 158 by the end of March. Active users experienced an overall increase from 826 at the start of January to around 1.1K by the end of March, despite some fluctuations.
These insights, derived from Sensor Tower data, provide a comprehensive view of the performance trends of the top shopping apps on the iOS platform in Tunisia during Q1 2022. For more detailed insights, visit Sensor Tower.
