AI Insights · Timothy · April 2022
Top 5 Shopping Apps on iOS in Russia, Q1 2022
In Q1 2022, the top 5 shopping apps on iOS in Russia exhibited varied trends in downloads and active users, with significant shifts observed across the board.
Throughout Q1 2022, the top 5 shopping applications on the iOS platform in Russia demonstrated diverse performance trends. Data from Sensor Tower highlights the weekly downloads and active user metrics for these leading apps.
Озон: онлайн интернет-магазин saw fluctuations in weekly downloads, starting at approximately 93K in late December and peaking at around 162K in mid-February. However, downloads dipped to about 60K by early March before stabilizing at roughly 72K by the end of the quarter. Active users for Озон hovered around 7.9M at the beginning of the year, with minor increases and decreases, ultimately reaching approximately 7.7M by the end of March.
WILDBERRIES maintained a consistent download rate throughout the quarter, starting with about 105K weekly downloads and peaking at nearly 139K in mid-February. Despite a dip to around 67K in March, downloads climbed back up to approximately 92K by the end of the quarter. Active users for WILDBERRIES consistently rose, starting from about 8.7M and reaching nearly 9.8M by early March, before slightly decreasing to approximately 9.2M by the end of the quarter.
AliExpress: Интернет-магазин experienced notable volatility in weekly downloads. The app started Q1 with around 62K downloads, spiking to approximately 278K in early February, before dropping to around 39K by the end of March. Active users for AliExpress also varied, starting at about 1.2M and peaking at nearly 1.6M in early February, before decreasing to around 1.2M by the end of the quarter.
Авито: объявления exhibited a steady download trend, beginning the quarter with approximately 83K downloads and peaking at around 136K by the end of March. Active users for Авито started at about 5.1M, with a gradual increase throughout the quarter, reaching approximately 5.9M by the end of March.
SHEIN - Shopping Online saw a varied download trend, starting at approximately 52K in late December and peaking at around 87K in mid-February. However, downloads declined to about 29K by the end of March. Active users for SHEIN rose from about 2.4M at the start of the year, peaking at approximately 3.3M in late February, before falling to around 2.1M by the end of March.
For more detailed insights and data on app performance, visit Sensor Tower.
