AI Insights · Timothy · March 2022
Top 5 Shopping Apps on iOS in Central America: Q1 2022 Performance
Central America's top 5 shopping apps on iOS in Q1 2022 saw varied trends in downloads and active users. Discover the weekly performance insights.
In Q1 2022, the top five shopping apps on iOS in Central America demonstrated varied performance metrics. Here's an overview of their weekly downloads and active user trends based on data from Sensor Tower.
SHEIN - Shopping Online saw a consistent increase in weekly downloads, starting at around 47K in late December and peaking at approximately 61K by the end of March. The app also maintained a robust active user base, beginning with about 1.16M and seeing a slight rise to roughly 1.30M by the quarter's end.
Mercado Libre: Compras Online experienced stable download numbers, fluctuating between 35K and 45K throughout the quarter. The active user count showed a slight decline, starting at about 1.40M and ending at around 1.37M.
Amazon Shopping maintained a steady download rate, with weekly figures ranging from 28K to 41K. Active users showed a downward trend, beginning at approximately 1.22M and dropping to around 1.08M by the end of March.
Shopee MX: 9.9 Día de Compras faced a decline in weekly downloads, starting at 34K and decreasing to about 23K by the end of the quarter. Active users remained relatively stable, hovering around the 200K mark throughout the period.
Nike: Shoes, Apparel, Stories had a varied download trend, peaking at 37K in early January and dipping to about 17K in March. Active users, however, showed an upward trend, starting at roughly 127K and increasing to around 158K by the quarter's end.
These insights highlight the dynamic nature of user engagement and downloads in the shopping app category. For more detailed analytics and insights, visit Sensor Tower.
