AI Insights · Timothy · March 2022
Top 5 Shopping Apps on iOS in Belarus for Q1 2022
Discover the performance of the top 5 shopping apps on iOS in Belarus during Q1 2022, including trends in downloads and active users.
During the first quarter of 2022, the shopping app landscape in Belarus saw notable activity on the iOS platform. Here’s a closer look at the performance of the top 5 shopping apps, based on data from Sensor Tower.
AliExpress: Интернет-магазин, published by Alibaba.com (RU), LLC, experienced significant fluctuations in weekly downloads. Starting from around 2.7K downloads at the end of December 2021, the app saw a peak of 11.8K in mid-February. However, by the end of March, downloads had dwindled to approximately 276. Active users followed a similar trend, peaking at roughly 7.4K in mid-February before dropping to about 5.5K by the end of March.
WILDBERRIES, from Wildberries OOO, maintained a relatively stable download rate throughout the quarter. Downloads ranged from around 3.4K to 4.4K during most weeks, with a slight dip to 2.8K in late February. Active users remained steady, starting at about 48.9K and ending the quarter at nearly 47.4K.
Kufar - объявления Беларуси, published by KUFAR TECH, OOO, saw a steady increase in downloads, culminating in a peak of around 7.2K in the week of March 21. Active users also showed an upward trend, growing from approximately 18.4K at the end of December to nearly 24.7K by the end of March.
Озон: онлайн интернет-магазин, from OZON.ru, experienced a stable download rate in the initial weeks of Q1, peaking at around 5.1K in mid-February, before seeing a decline to approximately 2.3K by the end of March. Active users also followed a downward trend, starting at about 15.6K and decreasing to around 11.9K by the end of the quarter.
AliExpress - Shopping App, published by Alibaba, showed a decline in both downloads and active users over the quarter. Downloads dropped from around 2K at the end of December to about 1K by the end of March. Active users saw a significant decrease from approximately 58K to 33.8K over the same period.
These insights provide a snapshot of the shopping app market in Belarus for Q1 2022. For more detailed analytics and trends, visit Sensor Tower.
