AI Insights · Timothy · April 2022
Top 5 Shopping Apps on iOS in Brazil: Q1 2022 Performance
Discover the performance of the top 5 shopping apps on iOS in Brazil for Q1 2022, including download trends and active user statistics.
The first quarter of 2022 saw significant activity in the shopping app category on iOS in Brazil. Here is an overview of the performance of the top 5 shopping apps, based on data from Sensor Tower.
Shopee Brasil - Frete Zero had a strong start with weekly downloads peaking at approximately 235K in the first week of January. Although there were fluctuations, downloads remained above 150K each week. Active users saw a gradual increase from 2.7M at the beginning of January to a peak of 3.1M in mid-March.
SHEIN - Shopping Online experienced a consistent upward trend in weekly downloads, starting at 73K and reaching a high of 171K in the third week of March. Active users also increased steadily, beginning at 1.3M in late December and growing to nearly 1.9M by the end of March.
Mercado Libre: Compras Online saw weekly downloads ranging from 56K to 82K throughout the quarter. Active users remained relatively stable, starting at 2.9M and peaking at 3.3M in mid-March.
Americanas: Compras Online had varied download numbers, with a notable peak at 82K in mid-January. Active user figures fluctuated, starting at 1.5M and reaching up to 1.8M in early January, before stabilizing around 1.6M towards the end of the quarter.
Magalu: compras com descontos maintained a steady download rate, with weekly figures hovering between 26K and 68K. Active users showed a slight decline initially but recovered to end the quarter at around 660K.
For more detailed insights and data, visit Sensor Tower.
