Top 5 Shopping Apps on iOS in Bulgaria: Q1 2022 Performance

In Q1 2022, the top 5 shopping apps on iOS in Bulgaria showed mixed performance trends. Below, we delve into the weekly downloads and active user metrics for each app, based on data from Sensor Tower.

efootwear.eu online shoe store experienced fluctuations in weekly downloads throughout the quarter. Starting with 1.1K downloads at the end of December, the app saw a peak of approximately 3.8K downloads in the last week of January before declining to around 843 by the end of March. Weekly active users followed a similar trend, beginning with 4.3K and peaking at 7.4K in late January, then gradually decreasing to about 4.8K by the quarter's end.

ABOUT YOU Online Fashion Shop maintained a relatively stable download rate, starting at 1.3K in late December and ending with approximately 1.4K downloads in the last week of March. Active users also saw consistent performance, beginning with 31.8K and peaking at 34.6K in mid-January, before stabilizing around 30.6K by the end of March.

SHEIN - Shopping Online showed steady weekly downloads, starting at 804 and peaking at around 1.5K in late March. Active users for SHEIN also demonstrated a positive trend, increasing from 11.7K at the start of the quarter to approximately 14.6K by the end of March.

Lidl Plus had consistent weekly downloads, starting at 1K and peaking at approximately 1.3K in mid-March, then slightly decreasing to 997 by the end of the quarter. The app's active users remained stable, starting at 14.6K and maintaining around 14.0K towards the end of March.

AliExpress - Shopping App exhibited a steady download rate with minor fluctuations, starting at 949 and ending at 845 downloads per week. Active users showed a slight decline over the quarter, starting at 23.2K and ending at approximately 19K by the end of March.

For more detailed insights and data, visit Sensor Tower.