AI Insights · Timothy · April 2022
Top 5 Shopping Apps on iOS in Austria, Q1 2022
A look into the performance of the top 5 shopping apps in Austria for Q1 2022, highlighting trends in downloads and active users.
In the first quarter of 2022, the top 5 shopping applications on the iOS platform in Austria showcased varying trends in downloads and active user engagement. Here’s a closer look at the performance of these apps, based on data from Sensor Tower.
Amazon experienced a steady decrease in weekly downloads throughout the quarter, starting at approximately 6.4K in late December and dropping to around 4.2K by the end of March. However, weekly active users remained relatively stable, averaging around 200K, with minor fluctuations peaking at 210K in early January.
Zalando – Online fashion saw a consistent pattern in weekly downloads, ranging between 3K and 3.5K. The app’s active users also showed a stable trend, with numbers fluctuating around 50K, peaking at 51.7K in early March.
SHEIN - Shopping Online witnessed a gradual increase in weekly downloads, starting at 2.1K at the end of December and rising to nearly 2.9K by the end of March. Active users displayed a positive trend, growing from 55.9K to 67.7K over the same period.
H&M - we love fashion had weekly downloads fluctuating between 1.9K and 2.4K throughout the quarter. The app maintained a fairly steady number of active users, averaging around 39K, with minor variations.
jö Bonus Club showed a slight decline in weekly downloads from 2.3K to 1.8K over the quarter. Active user numbers were relatively stable, hovering around 21K, with minor fluctuations.
For more detailed insights and data, visit Sensor Tower.
