AI Insights · Timothy · April 2022
Top 5 News Apps on iOS in Kenya Q1 2022
A look at the performance of the top 5 news apps on the iOS platform in Kenya during the first quarter of 2022, including trends in downloads, revenue, and active users.
The first quarter of 2022 saw diverse performance trends among the top 5 news apps on the iOS platform in Kenya. Here, we break down the weekly downloads, revenue, and active user trends for each app, based on data from Sensor Tower.
Nation ePaper
Nation ePaper experienced a consistent rise in weekly revenue, starting at around $195 and peaking at approximately $586 by the end of January. The app maintained a steady revenue stream, with fluctuations between $266 and $486 throughout February and March. Weekly downloads showed a varied trend, starting with 61 downloads at the beginning of the quarter and peaking at 89 downloads in early January. By the end of March, downloads had stabilized around 68.
Bloomberg: Business News Daily
Bloomberg: Business News Daily saw a downward trend in weekly downloads, starting at 30 and dropping to as low as 2 by mid-March, with a slight recovery to 14 by the end of the quarter. Revenue fluctuated significantly, beginning at $174 and dipping to $50 in late February, before recovering to $242 in mid-March. Active users remained relatively stable, fluctuating between 46 and 62 throughout the quarter.
The Standard Digital e-Paper
Revenue for The Standard Digital e-Paper started at $30 and peaked at $237 in mid-January, with a general decline to around $36 by the end of March. Downloads showed a fluctuating pattern, starting at 37, peaking at 51 at the end of March, and experiencing a notable dip to just 1 download at the end of February.
The New York Times
The New York Times saw weekly revenue beginning at $79 and peaking at $132 in late February. Downloads started at 63, dropping to a low of 3 in mid-March, with a slight recovery to 30 by the end of the quarter. Active users showed a slight decline from 195 to 179 by the end of March, maintaining a relatively stable user base throughout the period.
The Wall Street Journal
Weekly revenue for The Wall Street Journal began at $120, peaking at $144 in early February, and fluctuating between $28 and $127 for the rest of the quarter. Downloads showed a declining trend, starting at 14, peaking at 42 in early March, and dropping to zero by the end of March. Active users remained stable, ranging from 35 to 48 throughout the quarter.
These insights provide a snapshot of the performance of the top 5 news apps on iOS in Kenya for Q1 2022. For more detailed insights, visit Sensor Tower.
