Top 5 iOS Lifestyle Apps in the US: Q1 2022 Performance Review

During the first quarter of 2022, the top five lifestyle apps on the iOS platform in the United States showcased varying performance trends in terms of downloads and active users. Here’s a detailed look at their performance metrics:

Pinterest saw a decrease in weekly downloads, starting at around 329K at the end of December and dipping to approximately 275K by the end of March. Weekly active users followed a similar downward trend, beginning at roughly 30.7M and ending the quarter at about 28.6M.

Tinder Dating App: Chat & Date maintained consistent weekly downloads, fluctuating between 168K and 196K throughout the quarter. The app experienced a slight decline in weekly active users, starting from 5.05M at the end of December and closing the quarter at around 4.95M. Revenue showed some variability, peaking at $5.7M in late December and settling at approximately $4.3M by the end of March.

Zillow Real Estate & Rentals had relatively stable downloads, ranging from 135K to 166K weekly. Active users showed an upward trend, growing from about 3.01M in late December to 3.17M by the end of March.

Amazon Alexa experienced a notable decline in weekly downloads, starting at 329K in late December and dropping to roughly 109K by the end of March. Active users also decreased, from about 4.45M at the end of December to 3.66M by late March.

Google Home saw a decline in weekly downloads, beginning at around 192K in late December and reducing to approximately 92K by the end of March. Active users also showed a downward trend, starting from 1.63M at the end of December and ending the quarter at about 1.35M.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.