AI Insights · Timothy · March 2022
Top 5 iOS Lifestyle Apps in Kenya: Q1 2022 Performance
Discover the performance of the top 5 lifestyle apps on iOS in Kenya for Q1 2022. See trends in downloads, revenue, and active users for each app.
In Q1 2022, the top 5 iOS lifestyle apps in Kenya displayed varied performance in terms of downloads, revenue, and active users. Here's a detailed look at the trends for each app.
MySafaricom App from Safaricom Limited saw a consistent trend in weekly downloads, starting with 1K in early January and peaking at 1.3K by the end of March.
Pinterest had a steady increase in weekly active users, beginning from 95.8K in late December and reaching 102.7K by the end of Q1. Weekly downloads for Pinterest also showed a gradual rise, ending the quarter at 810.
Glovo: Food Delivery and more experienced a slight decline in weekly active users, starting at 8.7K and dropping to 7.2K by the end of March. Weekly downloads remained relatively stable, fluctuating between 632 and 766 throughout the quarter.
Tinder Dating App: Chat & Date saw a varied revenue trend, peaking at $2.2K in mid-March and ending the quarter with $1.7K. Active users showed an upward trend, reaching a high of 11.3K in mid-February before stabilizing around 10.5K towards the end of March. Weekly downloads were fairly consistent, averaging around 528.
Bumble Dating App: Meet & Date exhibited a notable increase in revenue, starting at $449 and peaking at $646 in late January, before settling at $591 by the end of March. Active users saw a slight increase from 2.7K to 2.9K, while weekly downloads fluctuated, ending the quarter at 183.
These insights are brought to you by Sensor Tower. For more in-depth analysis and data, visit Sensor Tower.
