AI Insights · Timothy · April 2022
Top 5 Lifestyle Apps on iOS in Australia Q1 2022
An overview of the performance metrics of the top 5 Lifestyle apps on iOS in Australia during Q1 2022, based on Sensor Tower data.
In Q1 2022, the top 5 Lifestyle apps on iOS in Australia showed varied performance trends in terms of weekly downloads, revenue, and active users. Here’s a closer look at how each app fared during this period, based on data from Sensor Tower.
Pinterest saw a consistent download trend, starting at around 19.5K downloads in the last week of December 2021 and ending with approximately 17.7K downloads in the final week of March 2022. Active users fluctuated slightly but remained strong, peaking at over 4.5M in the first week of January and ending at around 4.15M in the last week of March.
Google Home experienced a decline in weekly downloads from 31.3K at the end of December to around 16.2K by the end of March. Active users also saw a downward trend, starting at approximately 193K in late December and closing the quarter at around 162K.
realestate.com.au - Property had steady download numbers, with a slight peak in early January at 13.9K and ending March with about 12.2K downloads. Active users remained relatively stable throughout the quarter, maintaining around 340K to 406K users weekly.
Tinder Dating App: Chat & Date showed a strong performance in weekly revenue, peaking at approximately $594.7K in mid-February and ending March with about $583.4K. Downloads remained consistent, averaging around 12K to 13K per week. Active users saw a slight decline, starting at around 849K in late December and ending the quarter at approximately 737K.
Carsales maintained stable download numbers, beginning with around 9.1K in late December and concluding March with about 8.5K downloads. Active users hovered around the 210K mark throughout the quarter, showing a minor fluctuation.
These insights reflect the dynamic nature of app performance in the Lifestyle category on iOS in Australia. For more detailed analysis and data, visit Sensor Tower.