AI Insights · Timothy · April 2022
Top 5 Lifestyle Apps on iOS in Kenya for Q1 2022
An overview of the performance of the top 5 lifestyle apps on iOS in Kenya during the first quarter of 2022, highlighting trends in downloads, revenue, and active users.
In the first quarter of 2022, the top 5 lifestyle apps on iOS in Kenya showed varied performance in terms of downloads, revenue, and active user engagement. Here’s a closer look at each app's metrics:
Tinder Dating App: Chat & Date by Tinder Inc. experienced fluctuations in weekly revenue, peaking at around $2.2K in mid-March. Downloads saw an increase in early February, reaching 771, while active users ranged between 9.5K and 11.3K, with a peak in mid-February.
Bumble Dating App: Meet & Date from Bumble Holding Limited showed a diverse trend in weekly revenue, peaking at $646 in late January. Downloads peaked at 271 in the first week of January, and active users remained steady, hovering around 2.6K to 2.9K throughout the quarter.
OkCupid Dating: Date Singles by OkCupid saw a gradual increase in revenue, with a significant peak at $321 in the last week of March. Downloads were relatively stable, with a slight peak at 193 in late December. Active users consistently ranged between 2.3K and 2.5K.
Muzz: Muslim Marriage & Social, published by MUZZ LTD, had a low but steady revenue trend, peaking at $144 in the second week of January. Downloads peaked at 243 in late January, and active users showed a steady increase, reaching up to 940 in late February.
Badoo: Dating. Chat. Friends, by Badoo Software Ltd, experienced a fluctuating revenue trend with a peak of $211 in late December. Downloads peaked at 221 in the third week of March, and active users varied between 3.7K and 4.4K, peaking in mid-March.
These insights, derived from Sensor Tower data, provide a comprehensive view of the performance of these top lifestyle apps in Kenya. For more detailed insights and data, visit Sensor Tower.
