AI Insights · Timothy · April 2022
Top 5 iOS Insurance Apps in the Netherlands Q1 2022
A review of the performance of the top 5 insurance apps on iOS in the Netherlands during Q1 2022, including trends in downloads, revenue, and active users.
During the first quarter of 2022, the top five insurance apps on iOS in the Netherlands showcased varying trends in downloads and active users. Here's a closer look at their performance based on data from Sensor Tower.
Zilveren Kruis experienced a notable decline in weekly downloads, starting from 11.2K at the end of December and dropping to around 3.2K by the end of March. Despite this decrease, the app maintained a consistent user engagement, with weekly active users fluctuating between 15.2K and 7.7K throughout the quarter.
VGZ showed a more steady performance in terms of downloads, beginning with 5.4K in the last week of December and ending the quarter with 1.6K. The app's weekly active users remained relatively stable, averaging around 61K to 65K users over the three months.
Univé saw a significant drop in weekly downloads, from 5K at the beginning of January to just over 1.1K by the end of March. Unfortunately, no data on active users was available for this app.
CZ declareren had a consistent decrease in weekly downloads, starting at 4.1K in late December and concluding the quarter with about 1.2K. The weekly active users followed a similar trend, decreasing from 4.7K to approximately 1.9K.
Lastly, the FBTO Care app experienced a substantial reduction in downloads, from 5K at the end of December to around 1.2K by the end of March. Active user data was not available for this app.
These trends highlight the dynamic nature of the insurance app market on iOS in the Netherlands. For more detailed insights and data, visit Sensor Tower.
