AI Insights · Timothy · April 2022
Top 5 Insurance Apps on iOS in Colombia Q1 2022
Seguros SURA led the pack with strong download and active user metrics, while Bolívar Conmigo and Universal Assistance showed steady performance.
In the first quarter of 2022, the top 5 insurance apps on the iOS platform in Colombia exhibited varied performance in terms of downloads and active users. Here’s a closer look at their metrics:
Seguros SURA from SURAMERICANA saw a noticeable fluctuation in weekly downloads, starting at 2.7K in late December and peaking at 3.6K in the first week of January. The downloads then tapered off, stabilizing around 1.5K to 1.9K in subsequent weeks. Active users reached a high of 8.1K in the first week of January but experienced a gradual decline, ending the quarter at approximately 5.5K.
Bolívar Conmigo by Soluciones Bolivar had a modest start with weekly downloads of 34 at the end of December, but saw an upward trend, peaking at 199 in late January. However, downloads decreased towards the end of the quarter, settling around 65 to 110 per week.
Universal Assistance from Universal Assistance S.A. maintained a steady download rate, with weekly figures fluctuating between 76 and 160. The downloads peaked at 160 in the last week of December 2021 and saw slight variations throughout the quarter.
Allianz App by Allianz Seguros de vida SA showed consistent performance with weekly downloads ranging from 82 to 121. The app had a peak download of 121 in the second week of January and maintained a steady rate around 90 to 100 downloads per week for the rest of the quarter.
App Conexión Positiva from Positiva ARL had a lower download volume compared to its counterparts, with a peak of 123 downloads in late January and early March. The downloads fluctuated between 5 and 123, showing variability throughout the quarter.
These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored for a deeper understanding of app performance in the insurance sector.
