AI Insights · Timothy · April 2022
Top 5 Insurance Apps on iOS in Australia: Q1 2022 Performance
Discover the performance trends of the top 5 insurance apps on iOS in Australia during Q1 2022, including download rates and active user statistics.
In the first quarter of 2022, the top 5 insurance apps on iOS in Australia showed varying trends in downloads and active users. Below, we take a closer look at the performance of these apps, with data provided by Sensor Tower.
My NRMA started the quarter with downloads around 6.1K in the last week of December and saw a decline to approximately 3.4K by mid-January. A notable spike occurred in mid-February, with downloads peaking at around 5.5K. Throughout the quarter, weekly active users fluctuated, starting from 9.3K and ending at 7K by the end of March.
My Medibank maintained a relatively stable download trend, beginning with 2.5K downloads in late December and peaking at around 3.8K in early February. Active user numbers were consistent, starting at 6.9K and slightly increasing to approximately 7.9K by the end of March.
nib Health had a consistent download rate with a slight increase over the quarter, starting from 1.3K in late December and peaking at 2.3K in mid-March. Active user numbers showed a steady rise, growing from 14.9K at the start of the quarter to approximately 17.2K by the end of March.
AAMI App saw a steady download rate throughout the quarter, starting at 1.4K in the last week of December and peaking at 2.5K in late February. Active users showed a consistent increase, starting from 23.9K and ending at 27K by the end of the quarter.
ahm health insurance began the quarter with 749 downloads and saw a gradual increase, peaking at 1.6K in late February.
For more insights and detailed data, visit Sensor Tower.
