Top 5 Finance Apps on iOS in Kenya: Q1 2022

In Q1 2022, the top 5 finance apps on iOS in Kenya exhibited diverse trends in weekly downloads and active users. Here's a closer look at how these applications performed, based on data from Sensor Tower.

M-PESA saw a steady increase in weekly downloads, starting at just over 1K in late December and peaking at nearly 2K by the end of January. The app's weekly active users also rose consistently, beginning at around 44K and reaching approximately 56K by the end of March.

Equity Mobile experienced a notable spike in weekly downloads, particularly in March, where downloads surged from around 400 to over 1K in the week of March 7. This increase was sustained, with downloads remaining above 700 towards the end of the quarter.

Binance: Buy Bitcoin & Crypto maintained a relatively stable download rate, with a slight peak reaching 727 in mid-January. The app's weekly active users showed a gradual upward trend, starting at approximately 3.9K and growing to around 5.2K by the end of March.

PayPal - Send, Shop, Manage had consistent weekly downloads, fluctuating between 400 and 600 throughout the quarter. The active user base remained steady, with minor variations, starting at around 1.8K and ending at roughly the same number.

Zenka Loan - Kenya witnessed a stable download rate, with weekly downloads hovering around 400 to 500. The highest downloads were recorded in the week of March 21, reaching 500.

These insights are based on Sensor Tower data. For more detailed analytics and insights, visit Sensor Tower.