AI Insights · Timothy · April 2022
Top 5 Finance Apps on iOS in Brazil: Q1 2022
A look into the performance metrics of the top 5 finance apps on iOS in Brazil during Q1 2022, featuring download rates, active users, and revenue trends.
The first quarter of 2022 saw interesting trends for the top finance apps on iOS in Brazil. Here’s a detailed look at how these apps performed, based on data from Sensor Tower.
Nubank: Conta, Cartão e mais maintained a strong presence with weekly downloads varying from around 97K to 146K. The app saw a peak of 146K downloads in the week of March 7. Weekly active users consistently grew from 5.9M at the start of the quarter to approximately 6.7M by the end of March.
CAIXA Tem experienced significant growth in downloads, starting at about 26K and soaring to 175K by the end of the quarter. Weekly active users also increased from around 612K to nearly 988K, reflecting the app's growing user base.
FGTS had stable download numbers, with a noticeable peak of almost 100K in the week of March 14. Active users grew from roughly 322K to 544K, indicating a steady engagement with the app throughout the quarter.
PicPay: Conta, Cartão e Pix showed consistent download numbers, ranging from 47K to 79K. Active users also saw a gradual increase, starting from 1.8M and reaching 2.1M by early March, before stabilizing around 2M towards the end of the quarter.
CAIXA maintained a steady weekly download rate between 49K and 65K. Active users fluctuated slightly, starting at approximately 1.5M and ending the quarter at around 1.6M.
For more detailed insights and analytics on app performance, visit Sensor Tower.
