Top 5 iOS Education Apps in Brazil Q1 2022 Performance Overview

The first quarter of 2022 saw notable activity in the education app sector on iOS in Brazil. Here’s a detailed look at the performance of the top 5 education apps: Hotmart, Duolingo - Language Lessons, Google Classroom, Nutror, and Toca Boca World.

Hotmart showed a consistent download trend, starting with approximately 13K downloads at the beginning of January and peaking at around 30K in the week of January 3. By the end of March, downloads stabilized at around 20K. Active users similarly saw an upward trend, beginning the quarter at approximately 125K and reaching around 157K by the end of March.

Duolingo - Language Lessons experienced a more dynamic quarter. Weekly revenue reached its highest point at approximately $83K in late December, followed by fluctuations, eventually peaking again at $52K in the last week of March. Downloads showed a relatively stable pattern, with a peak of around 23K in early January and hovering around 20K towards the end of the quarter. Active users were quite robust, starting from approximately 296K and peaking at around 374K in mid-January.

Google Classroom had an impressive growth in active users, starting at around 167K and reaching up to 427K by the end of March. Downloads surged in early February, peaking at approximately 25K, and then settled to around 17K towards the end of the quarter.

Nutror maintained a steady download rate, starting at about 9.7K in late December and peaking at around 17K in early March. Active users followed a similar trend, starting at approximately 46K and peaking at around 63K in mid-March.

Toca Boca World saw varied performance throughout the quarter. Weekly revenue peaked at approximately $55K in late January and fluctuated, ending at around $40K in late March. Downloads showed a downward trend from a peak of about 14K in early January to around 8K by the end of March. Active users started at roughly 203K and ended the quarter at around 172K.

These insights are based on data from Sensor Tower, where more detailed analytics and trends can be further explored.