AI Insights · Timothy · April 2022
Top 5 Education Apps on iOS in Africa for Q1 2022
Discover the performance of the top 5 education apps on the iOS platform in Africa during the first quarter of 2022, including trends in downloads, revenue, and active users.
The first quarter of 2022 saw interesting trends for the top education apps on the iOS platform in Africa. Here we explore the weekly performance of the top 5 apps: Duolingo - Language Lessons, Udemy Online Video Courses, Toca Boca World, Lingokids - Play and Learn, and Reading Eggs - Learn to Read.
Duolingo - Language Lessons exhibited a consistent trend in its weekly revenue, starting at approximately $19.7K at the end of December and gradually decreasing to around $6.5K by mid-March. Weekly downloads fluctuated, peaking at 8.3K in mid-March, while weekly active users remained relatively stable, ranging between 46.5K and 52.4K.
Udemy Online Video Courses experienced a notable spike in revenue at the start of January, reaching $12.8K, before stabilizing around $5K to $7K for the remainder of the quarter. Weekly downloads hovered around 1.8K to 2.5K, and weekly active users showed a slight decline from 8.7K in early January to approximately 7.6K by the end of March.
Toca Boca World saw its weekly revenue peak at $8.5K in late March, following a steady increase from early January. The app's downloads also showed variability, with a high of 3.6K in late February. Active users demonstrated a gradual increase, reaching nearly 20K by the end of the quarter.
Lingokids - Play and Learn maintained a steady revenue stream, peaking at $7.5K at the end of February. Downloads, however, saw a significant drop from 4.1K in early January to around 1.2K by mid-March. Active users followed a declining trend, starting from 8.6K in early January and falling to approximately 5.5K by the end of the quarter.
Reading Eggs - Learn to Read showed a consistent revenue growth, reaching up to $6.5K at the end of February. Downloads remained relatively low, peaking at 618 in late January. Active users saw a slight decrease, moving from 3.8K in late January to around 3.2K by the end of March.
These insights are based on data from Sensor Tower, and more detailed analytics can be found on the Sensor Tower platform. The performance trends of these top education apps highlight the dynamic nature of the educational app market in Africa on the iOS platform during Q1 2022.
