AI Insights · Timothy · April 2022
Top 5 iOS Dating Apps in New Zealand: Q1 2022 Performance
Explore the performance of the top 5 iOS dating apps in New Zealand during Q1 2022, highlighting trends in weekly downloads, revenue, and active users.
During the first quarter of 2022, dating apps in New Zealand saw varied performance in terms of downloads, revenue, and active users. Here’s a closer look at the top 5 dating apps on the iOS platform, based on data from Sensor Tower.
Tinder Dating App: Chat & Date from Tinder Inc. experienced fluctuations in weekly revenue, peaking at approximately $58.8K at the end of December and hitting a low of around $39.8K in mid-February. Weekly downloads were relatively stable, averaging around 1.8K to 2K throughout the quarter. Active users showed a slight decline, starting at about 74.2K at the end of December and ending at 67.4K by the end of March.
Bumble Dating App: Meet & Date from Bumble Holding Limited saw a steady weekly revenue, ranging from around $22.3K to $29K, with a notable peak in the week of March 21. Downloads fluctuated between 776 and 1.1K, while active users remained relatively stable, hovering around 23K to 24K throughout the quarter.
Hinge Dating App: Match & Meet from Hinge, Inc. had varying weekly revenue, peaking at approximately $4.8K mid-March. Downloads were generally modest, ranging from 560 to 908. Active users showed minor fluctuations, maintaining a range between 14.2K and 15.9K.
Grindr - Gay Dating & Chat from Grindr LLC experienced a peak in weekly revenue of about $4.6K in late March, while downloads stayed low, varying between 159 and 278. Active users saw a slight increase, starting at 6.3K at the beginning of the quarter and ending at 6.2K by the end of March.
Badoo: Dating. Chat. Friends from Badoo Software Ltd saw a peak in weekly revenue of around $4K in late March. Downloads remained relatively low and stable, ranging from 209 to 339. Active users hovered between 9.8K and 10.7K throughout the quarter.
These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower.