AI Insights · Timothy · April 2022
Top 5 iOS Books Apps in Mexico: Q1 2022 Performance
Discover the performance trends of the top 5 iOS books apps in Mexico for the first quarter of 2022, including downloads, revenue, and active users.
The first quarter of 2022 saw significant activity among the top 5 iOS books applications in Mexico. The data, sourced from Sensor Tower, highlights trends in weekly downloads, revenue, and active users for each app.
Wattpad - Read & Write Stories experienced fluctuations in weekly downloads, peaking at 14.8K in early January and then gradually declining to around 6.2K by the end of March. Weekly revenue showed a steady increase early in the quarter, reaching approximately $3.4K in mid-January before stabilizing around $2.9K towards the end of March. The app's active users saw a decline from 880K to 740K over the quarter.
Beek: Audiobooks & Challenges demonstrated a varied trend in weekly downloads, starting at 4.1K and peaking at 13.1K in mid-January, before dropping to around 3.8K by the end of March. Revenue for Beek increased significantly, starting at $5.8K and reaching up to $14.6K by the end of the quarter. Active users remained relatively stable, fluctuating between 19.9K and 26.9K.
Amazon Kindle maintained a consistent download rate, with weekly downloads hovering between 2.5K and 4.5K. Active users saw a slight decline from 73.2K at the start of the quarter to 64.6K by the end of March.
Storytel - Audiobooks Library showed a significant drop in weekly downloads from 10K to just over 600 by the end of March. Despite this, the revenue remained relatively high, peaking at approximately $20.9K in mid-February and ending the quarter at around $17.3K. Active users saw a notable decline from 29.7K to 13.6K.
Google Play Books & Audiobooks had a steady download rate, ranging from 1K to 2K weekly downloads throughout the quarter. Active users were stable, fluctuating around 4K.
These performance insights provide a snapshot of the competitive landscape in the iOS books category in Mexico for Q1 2022. For more detailed analytics and insights, visit Sensor Tower.