AI Insights · Timothy · April 2022
Top 5 iOS Books Apps in Russia: Q1 2022 Performance
Explore the performance of the top 5 iOS books apps in Russia for Q1 2022, including trends in downloads, revenue, and active users.
In Q1 2022, the top 5 iOS books apps in Russia displayed varied performance trends in terms of downloads, revenue, and active users. Here’s a detailed look at each app’s metrics:
Litres: Books and audiobooks saw a notable increase in weekly revenue, peaking at around $200K in mid-January before stabilizing between $140K and $180K towards the end of the quarter. Weekly downloads fluctuated, starting strong at 31K in early January and dipping to around 15K in mid-March, before rising again to 20K by the end of March. Active users remained relatively stable, with a minor peak at 126K in early January and ending the quarter with 122K.
MyBook: books and audiobooks had a consistent weekly revenue, averaging around $70K to $75K, except for a significant drop to $33K in mid-March. Downloads showed a steady decline from 12K in early January to 7.5K in late March. Active user numbers also saw a slight decrease, starting at 54K in early January and dropping to 41K by the end of March.
Litres: Audio experienced stable revenue trends, maintaining around $50K per week with minor fluctuations. Downloads were relatively low, averaging around 3K to 4K per week, with a notable dip to 2K in mid-March. Active users remained fairly constant, hovering around 19K to 22K throughout the quarter.
Storytel - Audiobooks Library showed a gradual decrease in revenue from $46K in early February to $23K by the end of March. Downloads followed a similar trend, dropping from 16K in early January to about 3K in mid-March, before slightly recovering to 4K by the end of March. Active users decreased steadily from 145K in early January to 84K by the end of March.
Bookmate. Listen & read books maintained a stable weekly revenue, generally around $16K to $19K, with a drop to $5.6K in mid-March. Downloads remained low, averaging around 2K to 3K weekly, with a brief peak at 4.6K in mid-March. Active users were stable, ranging between 19K and 22K throughout the quarter.
These insights are based on data from Sensor Tower. For more detailed analysis and metrics, visit Sensor Tower.
