Top 5 Apparel Apps on iOS in Ukraine for Q1 2022

In the first quarter of 2022, the top 5 apparel apps on iOS in Ukraine showed diverse trends in weekly downloads and active users, with no revenue data reported. Here’s a closer look at their performance:

SHEIN - Shopping Online saw a progressive increase in weekly downloads, starting from 1.5K at the end of December and peaking at 6.1K in mid-February. However, downloads dipped to 2.5K in the last week of February before rising again to 3.9K by the end of March. Weekly active users for the app steadily increased from 25.3K to 34.7K throughout the quarter.

FARFETCH - Shop Luxury Fashion experienced fluctuating weekly downloads, with numbers starting at 2.3K at the end of December, peaking at 3.2K in early January, and then declining to around 250 by the end of March. The app's weekly active users also showed a downward trend from 11.3K to 8.8K, with a notable dip to 6.8K mid-March before a slight recovery.

INTERTOP had a mixed performance in weekly downloads, starting at 1.7K and peaking at 3K at the end of January, but then dropping to around 130 by the end of February. Downloads saw a slight recovery to 1.2K by the end of March. Weekly active users for INTERTOP hovered around 15.4K, with minor fluctuations throughout the quarter.

YOOX showed a significant increase in weekly downloads, starting at 1.2K at the end of December and reaching 2.4K in early March. The downloads then slightly decreased to 1.3K by the end of March. Weekly active users also increased, beginning at 2.7K and peaking at 4.9K in early March before settling at 3.9K by the end of the quarter.

ZARA experienced relatively stable weekly downloads, starting at 1.8K and fluctuating around this mark before dropping to 600 at the end of February. The downloads picked up again to reach 1K by the end of March. Weekly active users for ZARA saw a slight decline from 20.2K to 18K over the quarter.

The data is sourced from Sensor Tower, where more detailed insights can be found.