AI Insights · Timothy · April 2022
Top 5 iOS Apparel Apps Performance in Turkey for Q1 2022
Explore the performance metrics of the top 5 apparel apps on iOS in Turkey during Q1 2022, including weekly downloads and active users.
In the first quarter of 2022, Turkey's iOS market for apparel apps saw notable activity among the top 5 applications. Here's a closer look at their performance based on data from Sensor Tower.
DeFacto - Clothing & Shopping saw a gradual decline in weekly downloads from 17.5K in late January to around 10K by the end of March. Active users also decreased from approximately 64.7K at the start of the quarter to about 54K by the end.
ZARA experienced a peak in downloads at 23.1K during the first week of January, which then tapered off to around 5.3K by the end of March. Active users showed a slight decrease from 97.5K at the start to 82.4K at the end of the quarter.
FLO AYAKKABI maintained relatively stable download numbers, starting at 10.3K in late December and slightly decreasing to around 8.6K by the end of March. Active users had a minor decline from 69K to 62.8K throughout the quarter.
Nike: Shoes, Apparel, Stories showed a significant rise in downloads, peaking at 11.1K in early March, but fluctuating between 5K and 11K over the quarter. Active users grew from 57.2K at the start to approximately 85.5K by the end of March.
SuperStep had variable download numbers, starting at 10.9K in late December and dropping to around 6.4K by the end of March. Active users slightly decreased from 29.2K to about 27.9K during the same period.
For more detailed insights and data, visit Sensor Tower.
