AI Insights · Timothy · April 2022
Top 5 Apparel Apps on iOS in Tunisia: Q1 2022 Performance
A detailed look at the performance of the top 5 apparel apps on iOS in Tunisia during Q1 2022, including download trends and active user metrics.
Throughout the first quarter of 2022, the top five apparel applications on iOS in Tunisia showed varied performance in terms of weekly downloads and active users. Data from Sensor Tower provides insights into these trends.
SHEIN - Shopping Online saw a consistent increase in weekly downloads, starting from 324 in the last week of December and peaking at 576 in the week of March 21. Active users also grew steadily from 3.6K at the end of December to 4.3K by the end of March.
ZARA experienced fluctuations in weekly downloads, with a notable peak at 502 in the week of January 31, before stabilizing around 200-280 downloads per week towards the end of March. Active user numbers showed a similar pattern, peaking at 2.3K in late January and then stabilizing around 1.8K-2K for most of the quarter.
BERSHKA recorded a significant spike in weekly downloads, reaching 507 in the week of January 31, but this was followed by a decline, averaging around 150-260 downloads per week in March. Active users peaked at 1.1K in late January and then fluctuated between 500-700 throughout the rest of the quarter.
Lyst: Shop Fashion Brands had a varied performance in weekly downloads, with a high of 375 in early February followed by a drop to 86 in late February. Active users peaked at 1.1K in late March, having started at 826 in late December.
PULL&BEAR displayed a spike in weekly downloads, reaching 404 in the week of January 31, and then stabilizing around 130-210 downloads per week in March. Active users showed a peak of 671 in late January, followed by a downward trend to around 375 by the end of March.
These insights are derived from Sensor Tower data, which provides a comprehensive look at the app performance metrics. For more detailed insights and analysis, visit Sensor Tower.
