AI Insights · Timothy · April 2022
Top 5 Apparel Apps on iOS in South America - Q1 2022
Explore the performance of the top 5 apparel apps on iOS in South America during Q1 2022, based on download, revenue, and active user trends.
In the first quarter of 2022, the top 5 apparel apps on iOS in South America showed significant activity and user engagement. Here’s an overview of their performance based on data from Sensor Tower.
SHEIN - Shopping Online exhibited robust growth in weekly downloads, starting at around 90K and peaking at approximately 192K by the end of March. The app also saw a steady increase in weekly active users, rising from 1.8M to roughly 2.5M over the quarter.
Lojas Renner - Comprar Roupas maintained a consistent download trend, beginning with 23K weekly downloads and reaching a high of 30K in early March. Weekly active users fluctuated but generally trended upwards, starting at 271K and ending the quarter at 280K.
Riachuelo – Comprar roupas experienced modest but stable weekly downloads, ranging between 18K and 22K. The app's weekly active users saw a slight increase from 96K to 100K by the end of March.
C&A: Moda Masculina e Feminina showed a notable rise in weekly downloads from 8.7K at the start of the quarter to 22K by the end of January, stabilizing around 16K towards the end of March. Active users fluctuated around 62K throughout the quarter.
ZARA had a relatively stable download pattern, starting at 21K and maintaining around 15K by the end of March. The active user base remained consistent, hovering around 100K.
These trends highlight the dynamic nature of the apparel app market in South America. For more detailed insights and analytics, visit Sensor Tower.
