AI Insights · Timothy · April 2022
Top 5 Apparel Apps on iOS in Sweden, Q1 2022
Explore the performance of the top 5 apparel apps on iOS in Sweden during Q1 2022, highlighting trends in weekly downloads and active users.
In the first quarter of 2022, the top 5 apparel apps on iOS in Sweden showcased notable trends in weekly downloads and active users. Here is a closer look at their performance, based on data from Sensor Tower.
SHEIN - Shopping Online experienced a steady increase in weekly downloads, starting from around 4.4K in late December and peaking at approximately 12K in the final week of March. The app also saw a consistent rise in weekly active users, from 166.7K at the beginning of the quarter to 202.6K by the end.
H&M - we love fashion showed fluctuating download numbers, with a significant spike to 8.5K in the last week of March. Weekly active users slightly declined from 92.6K at the start of the quarter to 87K at the end, despite a brief dip in late January.
Zalando – Online fashion maintained a relatively stable download pattern, hovering around 3.4K to 4K throughout the quarter. Weekly active users saw a minor decrease initially but rebounded to reach approximately 101.9K by the end of March.
ZARA had a consistent download rate, with numbers ranging between 1.8K and 2.7K. The app's weekly active users remained stable, averaging around 35K throughout the quarter.
NA-KD - Shop Fashion Online experienced a decline in weekly downloads, starting from about 4.1K and dropping to 1.3K by the end of March. Weekly active users also showed a downward trend, decreasing from 16.6K to 12.8K over the same period.
These insights highlight the dynamic nature of the apparel app market on iOS in Sweden. For more detailed analytics and trends, visit Sensor Tower.
